Working under the direction of Gareth Procter @ Lloyd Northover I created a bespoke typeface for the new identity of Bath Spa University. We developed a typeface for the University which draws on the Roman heritage of Bath whilst putting a contemporary twist on it to reflect progressive character of Bath Spa. Inspired by Roman signposting around Bath, this gave us a platform to create a bespoke font that pays tribute to history whilst delivering a thoroughly modern aesthetic.
